While it is still not clear who actually edited the video with credits
and uploaded it on youtube, Cheeru is indeed stealing the show in all
spheres of influence at ISB. Apart from being considered as one of the
prospective guest speakers at the speaker series, Cheeru has
increasingly been sighted at some of the 08 lounge parties interacting
with students over drinks and dishing out management fundamentals on
topics such as viral marketing and consumers behavior over internet. It
is also being rumored that this whole incident has kicked off the
creation of a series of innovative case studies in all management
departments at ISB. Infact one of the Case studies by the name
“Effects of Youtube on security guard community: Economic substitutions” is allegedly being considered for inclusion in Term 1 syllabi for class of 2013.
But such immense publicity has its downsides too, as Cheeru himself admits.
“My
personal life has taken a toll as I can spend very little time with
family now. My supervisor is, as all bosses are, least bothered about
all this. He always stations me on Khemka duties, but I tend to drift
towards rec centre to re-live those moments. This celebrity status comes
with huge baggage of expectations which the whole student community and
the academic faculty have from me. To that cause I have even agreed to
avail pro-bono services from an Impression Management Consultant from
class of 2012.” Cheeru suddenly pauses and looks into oblivion.
“I hope I will live upto the high hopes.”
He finishes with an innocent smile and heads towards Subway where a
group of Students welcome him with a round of cheers and claps.
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